Lena Müller

Author

Lena is a seasoned hospitality finance consultant with an MBA and over a decade of experience advising hostels in Europe on profitability and sustainable growth. Known for her analytical and empowering approach, she balances strategic financial modeling with creative thinking, often drawing from her love of music festivals and nightlife to bring a fresh perspective to building successful business portfolios in the hostel industry. For fun and inspiration, Lena enjoys reading annual reports and SEC filings of major public hospitality companies, gaining insights from their financial strategies and market movements.